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| 7th May 2004 | Home: Automotive & Design News: General: Chrysler Changes Product Development Teams |
| Chrysler Changes Product Development Teams
Chrysler announces changes to product development team structure. Consistent with the direction of consolidating the Product Teams into three groups, the following appointments were announced: * Larry D. Lyons is appointed Vice President - Front-Wheel Drive Product Team and Core Team Leader. Lyons was formerly Vice President - Small Car Product Team and Small Vehicle Core Team Leader. * Craig R. Love who leads the Activity and Premium Vehicle Product Team will have the new title of Vice President - Rear-Wheel Drive Product Team and Core Team Leader. Love was formerly Vice President - Activity and Premium Vehicle Product Teams. * Michael F. Donoughe is appointed Vice President - Body-on-Frame Product Team and Core Team Leader. Donoughe was formerly Vice President - Family Vehicle Product Team and Family Vehicle Core Team Leader. All three positions report to Eric R. Ridenour, Executive Vice President - Product Development. In addition, a new team has been formed to provide greater focus on advanced development of core components and systems and standardized processes across all product teams. Frank O. Klegon is appointed to a new position, Vice President - Product Development Process and Components. "This reorganization formalizes the evolution of the Product Teams," said Ridenour. "We created the Platform Team approach to vehicle development in 1989. Those teams were realigned to strengthen product development and take on a greater product focus, then enhanced again in 2001 by adding extended team members from all disciplines to create cross-functional product teams. "In 2003, with the increase in new product offerings, additional derivatives and the increased pace of bringing products to market, we began the transformation to organizing our teams around vehicle architectures," added Ridenour. "In this structure, the Product Team Vice President has overall responsibility for platform architecture, all the products and derivatives of that architecture plus best practices, re-use and commonality across those products. Below this level, we created Chief Engineers to follow specific programs and make certain that each individual product exceeds the customer expectations for it, has a consistent personality, unique selling propositions and meets all of the demanding functional targets such as performance, fuel economy, ride and handling and the business targets on cost and investment. "The new Product Development Process and Components group will ensure that we develop components that allow the Product Teams to meet their objectives, while ensuring a high level of commonality and re-use across teams. They will also be responsible for developing new and innovative components that are derived from our global work on best specifications, best methods of testing and validation, best suppliers and best quality. This team will also make certain that we continue to develop our Chrysler Development and Quality Gate system to maintain our leadership in this area." |
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