German prestige concept study aimed at the ever growing Chinese market

Germany’s leading manufacturer of premium vehicles is presenting the vision of a unique four-door car which combines the exclusivity of a luxury Gran Turismo with the excitement of a high-performance sports car. The BMW Concept CS is designed to concentrate on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality.

Through its design BMW hopes the Concept CS underlines the 'skill and competence' of the BMW brand in developing sporting luxury for more than two occupants.
 
The low-slung, dynamically stretched silhouette, the long engine compartment lid and stylish lines and contours accentuating rear-wheel drive technology, all set clear standards for dynamics in a new style of premium vehicles.

While the conventional saloon focuses primarily on driving comfort, the BMW Concept CS is intended to send out a clear message of active, dynamic motoring. A message which reaches all the car’s occupants, with the generous feeling of space in this four-door being supplemented by a sporting and low seating position enjoyed not only by the driver and front passenger, but also by the passengers at the rear on their own single seats.

The new driving experience offered by the BMW Concept CS is reflected by all the car’s interior features, the design of the interior and the various technical innovations interacting with one another. The design and finish of both the surfaces and controls is further accentuated by the use of 'top-quality materials' with 'unnecessary opulence' replaced by highly focused luxury.

Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines. From the BMW kidney grille standing out, almost mutating, very strongly at the front, the eyes are drawn back along the low-slung engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.


The sporting, low-slung silhouette of the car is further accentuated by body height of just 1.36 metres or 53.5 inches. A further important feature is the gentle taper of the roof-line at the rear serving again to smoothly stretch the proportions of the entire car. The re-interpreted contour line, as seen from the side, serves to emphasise the technical concept of rear-wheel drive so crucial to dynamic performance on the road. Subdividing the silhouette of the car into various sections, the contour line stretches from the beginning of the A-pillar in a gentle, rising movement all the way up above the front door, gradually petering out beneath the rear side window. Then the contour line starts again in the lower section of the rear door, first running parallel to the wheel cut-out in a powerful arch. From there the rear contour line is continued as a straight line also rising slightly up to the rear end of the car.
 
The roof-line tapers out gently to the rear. The striking contour of the C-pillar, in turn, provides an additional visual highlight, the transition of the C-pillar into the rear section of the car tapering out at a lower angle than the steeper rear window rising up from its base point. At the bottom, the C-pillar offers a new, enhanced interpretation of
the reverse line sweeping to the front known by tradition as the "Hofmeister kick". And finally, a gentle, light-edge stands out above the side window precisely where the C-pillar merges into the roof-line.

The front-end design of the BMW Concept CS is a particularly striking example of the 'consistent enhancement' of BMW’s design language. Indeed, the kidney grille is not only the central, but also the dominating element in the design of the entire front end. Through its dimensions, as well as its position slightly inclined to the front, the kidney grille is intended to establish a clear link to classic BMW sports cars. All further elements at the front end of the car are angled in the direction of travel and designed as a genuine sculpture around the kidney grille, with all directly adjacent surfaces being modelled in concave design.

Significant functional features add further meaning to the look of the car, with the BMW kidney grille serving as the primary supply of air to the engine. The two recesses in the front side panels, in turn, help to cool the brakes on the car.

Within the dynamic, low-slung headlight units featured in the BMW Concept CS, particularly innovative technology serves to generate a powerful and consistent light beam: Innovative LED reverse-projection lights bundle their light on a reflection area from where the beam is conveyed smoothly, consistently and with utmost precision to the road ahead. This provides a particularly homogenous area of illumination without the slightest dazzling effect, since the oncoming motorist does not look directly at the projectors.

The BMW Concept CS presents the vision of an automobile proudly offering all its qualities to the driver. The enjoyment of driving is intended to be shared among all the occupants: Just like the front-seat passenger, the passengers on the single seats at the rear will also, it is hoped, appreciate the sporting and active driving experience offered by the BMW Concept CS. Precisely this is ensured by the contours of the rear seats with their perfect side support tailored to the contours and design of the front sports seats. And thanks to the single seat concept, elbow freedom on the rear seats is just as good as on the front passenger’s seat.

The centre console flows back smoothly all the way to the rear, serving as a comfortable armrest and at the same time offering additional storage space.