| Mazda MX-Flexa Concept
Mazda Motor Corporation heads into Geneva with the world debut of its newest concept, the MX-Flexa.
To be fully unveiled at the 74th Geneva International Motor Show, the six-seat Flexa concept demonstrates one possible direction Mazda could take in creating a future space wagon.
Mazda believes that its new products should respond specifically to key consumer expectations; in particular, strong visual character and flexible packaging. With this project, says Mazda, the design team focussed on 'adding new levels of emotional appeal', the factor believed to be key to the brand's current strength and aspirations for increasing market share.
Further details of the car are expected at the opening of the Geneva show, when we will get a chance to see how the vehicle's innovative interior and 'emotional appeal' shape up.
Geneva also sees the European premiere of the MX-Micro Sport concept, first shown at the 2004 North American International Auto Show.
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