| Volvos' Women Designers of the Year
Swedish magazine names favourite designers.
Volvo's car designers Anna Rosén (top) and Maria Uggla (middle) have been named women of the year by the Swedish magazine 'Damernas värld'.
“We are so proud of this and see it as a recognition that Volvo is on the right track in listening to what women want in their cars”.
Anna Rosén was the exterior designer for the 'Your Concept Car', or YCC, and Maria Uggla was responsible for the colour and trim for the same car. The YCC was presented at the Geneva Motor Show in March 2004.
“I wanted to show that function can be beautiful. You should not be forced to choose between a practical and a beautiful car. The YCC is the best of both worlds”, says Anna Rosén.
The YCC made the news not least because men were excluded from development of the vehicle in an attempt to emphasise Volvo's committment to the needs of its female customers. The result was an attractive vehicle with some novel features such as gull-wing doors that revealed a disparity between the intention of a 'practical' car and the reality of an attention-seeking show car. The YCC also incorporated features such as changeable upholstery and folding rear seats.
“I wanted the interior to have more of a living room feeling than a cockpit. And to have a Scandinavian touch with light and honest materials like bleached laminated oak and brushed aluminium”, explains Maria Uggla.
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