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| LA Auto Show Announces 2005 Theme
Design will feature prominently in the 2005 Los Angeles show The region, long hailed as a leader of creativity and consumer trends, is home to the world’s largest concentration of manufacturer design studios representing automakers from North America, Europe and Asia. It is also the home of Art Center College of Design, one of the world’s foremost transportation design institutions. An innovative aspect of Design Los Angeles is the integration of an automobile designers conference within the show’s press days that will complement the manufacturer news conferences. Key elements of Design Los Angeles are highlighted by a studio design competition, panel discussion with prominent automobile designers and activities that will honor the 75th anniversary of Art Center. The most visible and creative component will be the design competition among Southern California-based manufacturer studios. Entitled “LA Design Challenge,” the competition will showcase the imagination of studio designers as they present their visions of the “Ultimate LA Machine” in two-dimensional conceptual renderings. Design Los Angeles is being developed in collaboration with the automotive design community. Spearheading this relationship is conference director Chuck Pelly, founder and former president of BMW Group/Designworks USA. Highly regarded throughout the international design field, Pelly has received numerous accolades. On June 26, the Eyes on Design committee in Detroit recognized Pelly’s achievements by presenting him with the prestigious Lifetime Design Achievement Award. Pelly has been working closely with the show’s Design Advisory Board, which was created to further involve designers in creating programs for Design Los Angeles. Seven prominent designers comprise the board to represent the Southern California-based design studios. Advisory board members have been identifying issues that will be of interest to designers and helping to establish the framework for the long-term development of the conference. “The LA Auto Show is going to relate to design and designers in a way that no other auto show has done,” Pelly says. “This will be the first time that design studios have worked together to create a forum where they can exchange ideas and discuss common issues facing designers at an auto show.” According to Andy Fuzesi, general manager of the Los Angeles Auto Show, the Design Los Angeles theme is the next step in the evolution of the LA Auto Show. “Last month we announced the show is moving from January to November, beginning in 2006,” Fuzesi explains. “Design Los Angeles is a natural progression for the LA Auto Show by involving the design studios and their designers in an integral way that will have lasting impact on the design community and the show itself.” Visit the website |
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