| BMW design team wins Gold for R1200 GS
BMW picks up gold from the Industrial Design Society of America
The BMW Group has won gold in the Industrial Design Society of America's 2004 IDEA (International Design Excellence Awards) for the R1200 GS and marks a repeat performance for the BMW Group's design team.
In 2003, the BMW Group received several awards from the Industrial Design Society of America (IDSA) including gold for the MINI; gold and bronze for DesignworksUSA; and a bronze for BMW Motorcycles.
The R1200 GS was recognised for its distinct, angular styling. The R1200 GS is lighter and more powerful than its predecessor (the R1150 GS) and its engine is eight percent more fuel-efficient with a revised twin-spark ignition system that can alternate ignition timing to improve driveability, emissions and economy.
"We are thrilled that the R1200 GS has won a gold medal from the IDSA, one of the most prestigious design organisations in the US," said David Robb, head of the BMW Motorrad AG Motorcycle Design Studio. "At BMW, our design strategy is to emphasise not only the uniqueness of our technical and engineering package, but also the lines, personality and, of course, functionality of our motorcycles, which make them such a pleasure to ride."
The prestigious IDSA awards are held annually to recognise the best in industrial design from the US and around the world. The awards are dedicated to improving business and public understanding of the importance of industrial design excellence to quality of life and the economy.
Tom Campbell, the 2004 IDSA National Conference Chair said: "Once again, BMW has combined exquisite, cutting-edge design with quality engineering in order to garner the prestigious IDSA Gold Award."
|
|
