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| 28th June 2004 | Home: Automotive & Design News: Design: Ford Focus Concept for China |
| Ford Focus Concept for China
Auto China 2004 sees gets a taste of the Focus
"Recognizably a Ford and evidently a Focus, the new generation Ford Focus Concept sedan is a clearly refined evolution from the original vehicle," said Ford Asia Pacific Design Manager, Paul Gibson. "Presenting the four-door as the style setter for the new generation of car buyers in China, it is Focus with a new sophistication." The concept builds on its European background and Ford believe its design is taut and expressive. Certain aspects of the car have come in for additional development, particular the lights. "One of the most exciting aspects of developing a concept vehicle is that you can experiment with new design elements and technologies that are cutting edge for our industry. The unique front and rear lamps on the Focus Concept are a perfect example," said Gibson. Developed in conjunction between Ford and Osram Opto Semiconductors, the lamps utilise the latest LED technology. The front lamps present a continuous ring of light when illuminated. Producing a cool white appearance with high luminance output, the lamps complement the vehicle's overall design. The fog lamps also produce a continuous ring of light. "The LED headlamps are unique to the Focus Concept," said Gibson. "The continuous ring of light is completely different to using a conventional bulb and parabola. Even when switched off, the headlamps and fog lamps have the depth and quality of deep glass." The rear lamps also use LED technology and allowed the designers to produce a three dimensional lamp design that combines the aesthetics of the latest technological innovation with the benefits of increased light distribution and efficiency for an ideal and dependable lighting solution. When lit, they also give a clean continuous light but also have bubble detailing to add surprise and delight. Nineteen-inch wheels and pronounced wheel arches are used to increase the dynamism of the design. The seven spoke wheels also feature polished spokes and a rubber-like high-tech insert for a new twist on finishes. Known as Sapphire Ice, the unique colour for the Focus Concept exhibits the same characteristics as metallic silver but adds the depth of blue to result in an exciting new colour that matches the concept's contemporary styling. "The new Focus Concept sedan is based on Ford DNA - Genuine, Progressive and Smart - while building on its strong European styling themes," said Gibson. "These themes have been moulded to create a new contemporary vehicle that is insightfully geared to the needs and wants of Chinese consumers. It is a very exciting concept that we believe will generate a lot of interest throughout the region this year." |
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