The XJ, the iconic old master of the Jaguar stable is off to the knacker’s yard. It’s successor is due shortly. In a climate of increasing cost and environmental awareness, Jaguar have their work cut out. They also have a chance to really tap into territory currently dominated by Mercedes, BMW and Lexus. The new XJ is to be unveiled on the 9th of July. In the meantime, they have started to unveil small bits of information about the car..
“The car is very modern, and it certainly meets up the expectations of people who understand design with a capital D, I have no doubt about that whatsoever.
“It’s a very well crafted car. It’s also a very designer-led car so that combination, I think, is quite unique. The lines are beautiful, but we reinterpreted them in quite a different way that actually is right and correct for the twenty-first century – and that is what’s important. A Jaguar should be very beautiful, very clear in its intent, but relevant for its time.
“With this car I really do feel that I’ve taken almost thirty years of learning and put it into something that is very complete for me; and that’s taken a lot of discipline, a lot of pushing; on my part, on my design teams part, and the engineers. But I think we’ve achieved something very special indeed.”
The new XJ promises to be more contemporary in both design & technology
